it ends with us.
Beyond Below
Ocean Conservation
Beyond Below is an ocean conservation organization aiming to protect and preserve our marine life and ecosystems in oceans and seas. The current and emerging impacts on our ocean directly leads back to the health and well-being of our planet leaving it to the community to do our part.
The focus of this project was to design a bold, yet simplistic badge style logo that people can easily distinguish and remember. The process involved visual research, sketching, and decision making. The logo was then implemented into strategic advertising around ocean pollution and human consumption habits.
mood board
Sketches
rough digital composition
final digital composition
Ad sketches and content board
Ad rough digital composition
Ad final digital composition
mock-ups

